Press Release
June 07, 2010

For Immediate Release
June 7, 2010

Cal South Welcomes Sports Authority as
Official Sporting Goods Retailer Sponsor

Agreement will bring substantial benefits to soccer organization members

FULLERTON, CA. (June 7, 2010) - Cal South today announced that Sports Authority has become its official sporting goods retailer. The partnership joins the premier state soccer association with one of the nation's largest sporting goods retailers with nearly 40 stores conveniently located to Cal South families.

"We're very excited and pleased to welcome Sports Authority as a Cal South sponsor. Our members will benefit from their overall support of our programs and enjoy member specific discounts at all Sports Authority store locations," said Cal South President Johnnie Garza.

The first program that members will receive is a Cal South member discount card that will arrive in the mail. Once the card is activated, it will be pre-loaded with $5. After a $50 purchase at any Sports Authority store, the card will automatically be re-loaded with $10 to use on your next purchase. To see the mailer, please click here.

Garza says, "As we come into the peak of summer tournaments and then prepare for the fall season, the cards will financially benefit our members."

The agreement gives Sports Authority a high level of visibility and involvement with Cal South. The most notable involvement is that Sports Authority will be the title sponsor of the 2011 State Cup.

"Cal South's State Cup is one of, if not the largest and most prestigious youth soccer tournament in the U.S. Sports Authority is honored to be the title sponsor and strongest supporter of this great tradition. We look forward to providing Cal South members with the best product and service possible," said Sports Authority Chief Marketing Officer Jeff Schumacher.

Sports Authority will also provide this year's coaches' gift, which recognizes the contributions of all of Cal South's registered coaches. Additionally, the Cal South Player of the Year award will be the Sports Authority Player of the Year at the 2011 Awards Banquet, and Sports Authority will be a prominent exhibitor at Soccer Nation Expo.

About Cal South
The California State Soccer Association - South (Cal South) is a 501c(3) California public benefit corporation and is the official youth and adult state soccer association of the United States Soccer Federation, United States Adult Soccer Association and United States Youth Soccer. Cal South represents 230 Member Leagues and Clubs comprising membership of more than 160,000 registered players, coaches, referees and league administrators. The organization, with a service area that extends from San Luis Obispo to San Diego, provides rewarding recreational and competitive opportunities for players of all ages, genders and skill levels. For more information about Cal South,

About Sports Authority
Headquartered in Englewood, CO, Sports Authority is one of the nation's largest full-line sporting goods retailers, offering a comprehensive and high-quality assortment of brand name sporting apparel and equipment at competitive prices.

Sports Authority is staffed with experts in all areas of sports and fitness related topics, and strives to be the ultimate "authority," both on and off the field. Whether in the game or cheering from the sidelines, Sports Authority is the leading destination for consumers to fulfill their own sports equipment needs, as well as find their favorite team's apparel.

Sports Authority operates 463 stores in 45 states, and employs more than 17,000 people nationwide. It also operates stores in Japan under a licensing agreement with AEON Co., Ltd. The company's e-commerce website is located